Digital transformation in retail
In Maxeda's vision, there are no online customers, only "customers". In the last few years they have implemented a full omni-channel environment, or more precisely an omni-customer environment. A unique connection between online and offline where the customer is the central focus and agile working is the key in order to be able to respond quickly to the needs of the customer as well as to the increasingly fast changing world. Basically a "highway to the future".
Erik Cuypers, CDO of the year 2019, is a passionate and enthusiastic CIO & CDO with over 30 years of experience in multiple industries. After his studies in Mathematics, Computer Science, Marketing and Management, Erik lectured Marketing, was CEO of Standard Publishing, and Head of Communication at Ops & IT Banking ING. Erik has been a successful CIO&CDO in several companies, such as Group Vanbreda, Thomas Cook and JBC.
Today Erik is Group CDO of Maxeda DIY, known by Brico Plan-IT in Belgium and Praxis in the Netherlands. Maxeda is market leader in the DIY sector in the Benelux with 374 stores, more than 7,000 employees and more than 1.5 million customers a week. Innovative and an excellent communicator, Erik is characterized by a true passion for Marketing and Technology. He has led organizations through successful digital transformation, especially in e-business and Omnichannel.